Remember when mom always told you to eat your vegetables? Little did you know she was giving you fantastic advice for managing your Web strategy. In these days of Twitter, Facebook, forums, blogs and more, it can be tempting to skip over the basics and dive headfirst into an oh-so-tempting dish of social media or SEO “tricks.”
Businesses of all sizes are pigging out on social media without putting an equal amount of effort into forging a solid foundation built on a user-friendly Web experience and great content.
To deliver a site that gives users the experience they are looking for, we need to set it upon a solid foundation of content, usable navigation, and strong SEO practices.
With this in mind, let’s take a look at what I call the “The Web Strategy Pyramid” (a tip of the hat to the FDA’s Food Pyramid for the inspiration).
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