True merit, like a river, the deeper it is, the less noise it makes.
I consider myself a competitive, motivated, and intentionally positive person. I think other people just consider me slightly off, but maybe in that endearing way?
Personally, I have the honor of being a husband to my wife Rachel and a father to my son Carson and daughters Ella and Avery. For me, having my family behind me and supporting me has really shaped who I am and what my priorities are—well, they and my bikes.
Professionally, I love the process of growth and change, and I am continually learning how to lead my company and my team, which for the most part, seems to mean just getting out of their way.
I’m a vision guy and an ideas guy. I love people, and I love Grand Rapids. I love the Dutch characteristics instilled in me of faith, work ethic, integrity, and strong cycling legs.
You know that quote where somebody said, “Do what you love, and you’ll never have to work a day in your life”? I honestly feel like you can’t call what I do with these people at Thinkbox work. I love it too much. I appreciate my people too much. I feel too blessed. I have way too much to be grateful for.
Bikes. Trails. Mountains. Trees. Sunsets and sunrises. Good coffee. Over-saturated Instagram photos of all of them? Sign me up. Let’s go!
"It never gets easier, you just get faster."—Greg Lemond