Music is pleasing not only because of the sound but because of the silence that is in it.
Call it white space, margins, or silence – we’re all a bit afraid of the lack of sound. We’re all a bit addicted to activity – to doing, to pushing the pen a bit harder, and typing a bit faster.
I feel this tension when I spend time with my fiancé, family, and close friends. Am I doing enough? Am I saying enough? Will people understand?
I don’t want to miss out.
And I think this is the temptation many business leaders face too. They want to say it all, over-explain, and make each product page a short lecture.
I can sympathize.
Words are our unique opportunity to engage, explain, and encourage action. Yet, in our loud world, words have a short shelf life. Words are crucial but our readers are far less forgiving. People have little patience for long paragraphs, extensive product pages, or bulky bios.
Herein lies the challenge and my passion: crafting words that inspire, simplify, and help their intended audience.
I’m beyond thankful to be here and work next to people who care about people and good design.
I get to think about words everyday and it’s an absolute dream.
Love your reader.